It’s no secret that businesses have been severely impacted by the COVID-19 pandemic. Many are struggling to make ends meet, and others are dealing with an increase in demand that they weren’t prepared for. No matter the struggle, there are still a variety of effective marketing strategies to utilize during this unprecedented time.
Continue to Stay Connected With Customers
Your customers still want to hear from you even if you’re not operating regularly or are currently closed. Try adding an email sign up form to your website to allow visitors to sign up to receive email communications from you. Then, take some time to send regular updates to keep the lines of communication open. Updates can include changes in hours, requests for support, or product changes.
In addition to sending regular updates to your customers, try to get a sense of what they need during this challenging time and how you might be able to help. If you determine you are able to provide some sort of service or resource to your community, you can create a landing page and other marketing pieces to help you promote it.
Think Outside of The Box
This year more than ever, small businesses have had to think on their feet and get creative to engage their customers. If your customers are not allowed to visit you in-person or don’t feel safe doing so, consider implementing alternative ways to bring your services to them by offering virtual or contactless options. For example, many gyms have offered virtual fitness classes to provide members with the option to attend classes from the safety of their homes.
Plan and Prepare Posts for All Platforms
Not every piece of information will be relevant on all of your platforms. Be sure to strategically plan your posts and consistently make an effort to create engaging content that resonates with your target audience. Try developing a few campaigns that give customers a look behind the scenes so they can get to know you better. You can also send postcards to announce your re-opening or to let customers know they’re still in your thoughts. You may even want to share your expertise in your industry by posting informative videos, creating a virtual guide, or crafting a few blog posts.
No matter what business you’re in, COVID-19 has challenged the status quo. Fortunately, if you take the time to craft a creative and well thought out marketing plan, your business should not only survive the pandemic but perhaps emerge stronger on the other side.